About Comme Des Garcons

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into One of the more influential fashion houses on the earth. Its world wide achievements wasn't designed as a result of common advertising or mainstream trends, but through a Daring philosophy: problem the norm, split conventions, and let originality speak louder than popularity. This unconventional strategy became the muse for CDG’s worldwide enlargement.

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CDG acquired Intercontinental focus by presenting outfits that rejected common Tips of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the interest of world manner editors and consumers early in the eighties.

This world visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification numbers and marks of armed service boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the collection with illustrations or photos taken at Auschwitz concentration camp, as well as controversy acquired Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and founded as a business in 1973. The brand name's title was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Wintertime assortment handled the idea from the persona,[fifteen] the various ways to current a single's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Together with the masculine.

CDG created a powerful distribution system by inserting its merchandise in leading luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer use of elite consumers globally while preserving its inventive integrity.

In 2017, the business released a whole new fragrance, Concrete, and marked its launch while in the US having a evening meal curated from the artist and chef, Laila Gohar.

Each individual keep was designed as a creative House, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.

While using the rise of internet shopping, CDG expanded its arrive at by supplying collections through official and partnered e-commerce platforms. Social media marketing and style communities aided distribute the brand’s identity, earning items like the Perform Coronary heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor became The most recognized sneaker collaborations on the earth, assisting CDG achieve world wide mainstream visibility though staying accurate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical shows, frequently far more like artwork installations than manner reveals earned globally media coverage, reinforcing the brand's track record for groundbreaking creativity.

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The corporation also makes a line of agendered fragrances, almost all of which can be unconventional on Comme Des Garcons the planet of perfume and aligned with the models of its garments.[six]